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Event Details
QR Codes are indeed hot as we are SOLD OUT!
If you have press credentials please contact jessica@heartlandmobilecouncil.com for admittance.
SEE. FEEL. TOUCH.
You see them everywhere in the past few months. Those funny looking squares printed on signs, flyers, billboards and even the side of trucks. These QR Codes, or Quick Response Codes, can be used like a computer macro to deliver a variety of information whether a video, website, contact info or even a phone call. Are QR Codes and their cousins, 2D codes, the new shiny object? What value can they provide to you as a marketer?
Join the Heartland Mobile Council at One Sixty Blue as we present an educational experience on this latest mobile trend. Reasons to attend:
- SEE. Kraft Foods, Playboy, SpyderLynk and Microsoft will increase your mobile IQ with case studies and advice from real marketing experiences. They will help you see how these codes and image recognition by phone can be used in your marketing plan.
- FEEL. Demos of how charities, arts and entertainment have used QR Codes to help consumer feel their connection in a stronger way.
- TOUCH. The venue, One Sixty Blue, is a highly rated upscale restaurant and is co-owned by Michael Jordan. It will have a special QR experience for everyone to touch.
The total experience will provide you with a much stronger understanding of how QR codes impact you, your company, your brand, your consumers and your life.
Proceeds will go to Tees at Risk, a non-profit charity that markets t-shirts featuring innovative and thought-provoking designs by current and former teens at risk. Each t-shirt has a QR code that tells the story of the teen artist. We will be selling Tees at Risk t-shirts at the event which includes a t-shirt that benefits the Chicago Runaway Hotline.
AGENDA
6:00 – Reception, Art Demos, Networking
6:30 – Demo of how Sun Times Charity Trust is using QR codes
7:00 – Moderated Panel Discussion with QR/2D code experts
Kay Slaven, Sr. Mgr Digital Marketing, Kraft Foods
Sam Jemielity, Director of Content, Playboy.com
Adam Shapiro, Business Development Manager, Microsoft Tag
Jane McPherson, CMO, SpyderLynk
(see speaker bios here - click then scroll to bottom)
8:00 – Reception, Art Demos, Networking
Subscribe to our event RSS feed (link to the right under "Hosted By") or follow us on Twitter (#HMCqrcode), Facebook or LinkedIN to stay updated on blogs, videos and updates related to this event.
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When & Where
One Sixty Blue
1400 W. Randolph St
Chicago,
IL 60607
Wednesday, August 10, 2011 from 6:00 PM to 9:00 PM (CT)
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Hosted By
Heartland Mobile Council
The Heartland Mobile Council is a Chicago-based non-profit organization whose mission is to educate brands on how to use mobile marketing effectively. The HMC aims to be a safe forum for marketers and companies to learn how to use this new marketing channel to grow their businesses and enrich their brands. For more information, please visit http://heartlandmobilecouncil.org
SOLD OUT!
But stayed tuned as we will be posting video shorts from the panel discussion.
